The Cowboys are the first team to partner with a cryptocurrency company

The Dallas Cowboys made headlines this week, but it wasn’t because of a big signing or anything controversial that came out of the mouth of owner Jerry Jones.

That’s because the Cowboys announced a new partnership with, making them the first NFL team to form a partnership with a cryptocurrency platform.

“ is one of the oldest and most trusted digital asset platforms in the world, offers easy-to-use products and remains relentlessly customer-focused,” Jones said in a statement ahead of the conference call. press on Wednesday formalizing the agreement. “They’re bringing Wall Street to Main Street by making digital assets accessible to everyone, everywhere – and that’s a touchdown for our millions of global fans. We’re proud to be the first NFL team to sign a official cryptocurrency partnership, and are proud to venture into this innovative venture with”

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