Apple tracking devices – called AirTags – have been out for over a month now. The first impressions were good, but as we concluded in April: “It will be interesting to see them play once the AirTags get lost in the wild. “
That’s exactly what our resident UX analyst Peter Ramsey did last month – intentionally losing AirTags to test their user experience to the limit.
This Extra Crunch exclusive is a streamlined conversation around this Built for Mars article, which helps bridge the gap between Apple’s mistakes and how you can make meaningful changes to your product’s UX.
For an industry that is often embittered by privacy concerns, Apple has an unusually strong stance on maintaining the privacy of your data.
AirTag not accessible
An error message has two main purposes:
- To let the user know what’s wrong (and how it affects them).
- To help the user to solve the problem.
Most companies do a decent job on the former, but it’s rare for a product to be proactively obsessed with the latter.
Typically, Apple is one of the few examples that do – it is undoubtedly one of the leaders of intuitive design. That’s why I was surprised to see Apple’s error message when an AirTag is not accessible:
There is a tremendous amount of ambiguity in the “move to connect” statement, and she fails to mention that this error could be because the AirTag batteries have been removed.
Instead, Apple should make this post clickable, which opens up a modal for more on this issue.