The Boring Phone is a nostalgic branding exercise by HMD and Heineken

HMD really wants us to have more fun. Earlier this year, she announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and design company Bodega for another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site – which you have to be at least 21 to see – but basically it’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends in cold weather.

The Boring Phone is apparently real – I know, I was skeptical too – but it will only be available as gifts and will not go on sale. This is a limited edition and the Heineken website says 5,000 will be made. There’s a 2.8-inch QVGA display inside, a 1.77-inch display outside, a 0.3-megapixel camera, and a 3.5mm headphone jack. It supports calling and texting over 2G, 3G, and 4G, but good luck finding a working 3G network anywhere in the United States.

The specifications are not important, however; The Boring Phone is a marketing stunt and, honestly, quite amusing. If you need navigation, Heineken’s promotional website suggests simply texting your friends for directions. You can also play Snake in a nod to HMD’s Nokia license. And once again, translucent technology is in the news. Call it a comeback.

The Boring Phone will be available via social media giveaways in the UK, with other markets to follow later in the year. And if you don’t win one, you will be able to download an application from June that “makes smartphones boring”. Sign up on the Heineken website to stay up to date with all things Boring Phone.

News Source :
Gn tech

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