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  • Blue Origin intends to take tourists through the so-called Karman Line.
  • The billionaire race for space is big business.
  • The trip is the culmination of a 20-year journey for Bezos with his company, Blue Origin.

Amazon billionaire founder Jeff Bezos and his New Shepard rocket crew took off from the West Texas desert on Tuesday, bound for space and glory and expected to return to Earth about 11 minutes later .

“Take off! #NewShepard cleaned up the tower with Jeff, Mark, Wally and Oliver on board,” tweeted his space tourism company, Blue Origin.

Bezos launched not only rapid space travel, but what the world’s richest man hopes will be a profitable business. Blue Origin is planning two more flights this year alone. Today’s flight marks the 52nd anniversary of the Apollo 11 moon landing.

Richard Branson and his Virgin Galactic crew historically rushed to the edge of space last week. Bezos and his Blue Origin team say they are going to rape him today.

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