It’s the age-old dilemma: you’ve found the holy grail of makeup products, but the price puts the item out of reach. Rather than shelling out big bucks for the designer name, you can try a more affordable iteration. These days, drugstore brands have stepped up their game, creating products and developing formulas to rival best-in-class beauty at a fraction of the cost.
One of the most entertaining places to find cheaper versions of your favorite high-end products is TikTok, where reviewers are on the lookout for all things affordable beauty. Ahead, we’ve listed some designers’ most popular picks (all available at Walmart, a low-cost store). Scroll to discover TikTok’s top wallet-friendly beauty finds – some even better than their luxury counterparts.
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