Tesla has never been fantastic at meeting deadlines, so it’s no surprise that the company’s ambitious electric pickup – the Cybertruck – is a bit behind schedule. Recently, the reference to a 2022 production schedule was removed from its website.
The Cybertruck was originally announced in 2019, with Tesla promising that the vehicle would roll off production lines at the end of 2021. Then, in August of the same year, full production was postponed to 2022. Now that deadline appears to have had been lifted. , too much.
As first spotted by Edmunds, Tesla’s Cybertruck site order page previously told buyers, “You can complete your setup as production nears in 2022.” Now it simply says, “You will be able to complete your setup as production nears,” the site’s archives showing the reference to the year were removed towards the end of December 2021.
There are many factors that can contribute to a delay. These include external challenges, such as the ongoing pandemic and the global chip shortage (which has affected all automakers), as well as Cybertruck-specific issues. The angular appearance of the vehicle is controversial, attracting both awe and contempt, but it certainly comes with some unique design challenges, like the problem of creating a huge wiper to cover the gigantic front window.
Increasing production on the Cybertruck might also be a relatively low priority for Tesla given that its other vehicles have had fantastic years. The Model 3 became the first electric vehicle to top monthly sales in Europe, for example, while the company delivered nearly a million cars in 2021, an impressive 87% increase in deliveries in 2020.
At the same time, Tesla’s competitors are entering what could prove to be a very lucrative market for electric trucks. Ford has pledged to double production of its F-150 Lightning, which it says will begin marketing in the first half of 2022; hip newcomer Rivian has finally started shipping its first R1Ts to customers; while brands like Hummer and Chevy have their own electric trucks slated for late 2022 and late 2023 respectively.
Tesla’s Cybertruck can afford to delay a bit, but the company risks losing potential customers the way it does. We should know more about the future of the vehicle soon, however. Elon Musk, CEO of Tesla promised to share a “product roadmap update” for the Cybertruck in the next Tesla earnings call. It’s scheduled for January 26. Not long to wait.