TelevisaUnivision presents its streaming service ViX

MIAMI (AP) — Following its recent consolidation, TelevisaUnivision Inc. introduces its ViX streaming service, which will offer more than 50,000 hours of Spanish-language entertainment, sports and news content in its first year.

The platform will offer current hits from Televisa and Univision and access to an extensive library. It will be available in two versions: ViX, a free ad-supported product launching on March 31 with 100 channels and video on demand content; and ViX+, an option under a subscription model scheduled for the second half of the year, with premium content that will include original productions and exclusive soccer coverage.

“With the content and capabilities of TelevisaUnivision integrated, we are perfectly positioned to offer a revolutionary streaming service to the nearly 600 million Spanish-speakers around the world,” Wade Davis, CEO of TelevisaUnivision, said in a statement Wednesday.

ViX will be launched in the United States, Mexico and multiple Spanish-speaking countries in Latin America. It will be available on the main application download platforms and on the portal. ViX takes its name from the VIX streaming service, acquired by TelevisaUnivision in 2021. It will be joined by PrendeTV and Blim TV, which will be incorporated into the new ViX platform in the coming months.

“With the integration of Televisa and Univision, our collective history gives us an incredible experience in reaching Spanish-speaking audiences, and we will use these learnings to offer a premium streaming service,” said Pierluigi Gazzolo, president and general director of transformation of TelevisaUnivision. “We have access to the most extensive video library of successes in Spanish… and we will invest more and more in content.”

TelevisaUnivision announced on Wednesday an alliance with Salma Hayek Pinault’s Ventanarosa Productions for a two-year preferential access agreement to produce exclusive films in Spanish. It previously announced a preferential access agreement with Eugenio Derbez and Ben Odell’s 3Pas Studios, as well as a new original documentary series produced by Selena Gomez. For its part, film distributor Videocine will premiere many original productions exclusively on ViX+ in Mexico during the first year of the service.

ViX+ will also bet heavily on soccer in Spanish, with more than 3,000 live matches per year, including world championships and leagues. ViX and ViX+ plan extensive coverage of the World Cup in Qatar with access to 40 live matches, including 10 exclusively on ViX+.

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