Teenage Engineering, the Swedish electronics company, is known for its beautiful but expensive products, much of which is functionalist art. Need a $1,600 aluminum desk? TE has what you need. How about a $2,000 set singing, wooden dolls? Once again, the company is here to serve. Nor would we have the Nothing phone– arguably one of the coolest phones ever – without the company logo Help.
Well, Teenage Engineering has released another one of its expensive toys for adults and it’s what you’d expect: a $250 toy car.
New product, which Teenage Engineering calls a “grip car,” is made with smooth ball-bearing aluminum, steel, and rubber wheels, and the company’s website says it’s designed so you can “simply grab the car and move it in any direction. » Yes, that’s pretty much how a small car works! TE also says the car is available in red, black and aluminum and was designed by Danish designer Anders Hermansen.
We don’t really know what the target population is for this product. Perhaps a very rich kid with strangely minimalist tastes? A senior executive who needs some office decor but also wants to play with it between Zoom meetings? Either way, no one is saying it’s not a cool product. This might not be what you would call a necessity purchase.
That said, Teenage Engineering seems to be gearing up for something significantly more exciting than its disappointing new toy. From the company the website is currently on with changing graphics, the genre of which seems to presage a future event. A company spokesperson recently confirmed to Engadget that a big announcement will be made on Wednesday. TE fans should hold on no matter what this announcement is (I hope it’s not just another small car).