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TechCrunch Marketing and Fundraising Program Announcement – TechCrunch


In April, we brought you over a dozen breakout sessions on fundraising and operations at the TC Early Stage event. Calendly’s Tope Awotona explained how to get started effectively, Marlon Nichols explained how to get an investor’s attention, Zoom CRO Ryan Azus explained how to build and lead a sales team and Fuel Capital’s Leah Solivan told us about the worst habits start and how to start. them.

But that was just the tip of the iceberg.

On July 8 and 9, we’ll be bringing even more of this goodness to the table with TC Early Stage Marketing & Fundraising. Our speakers will give short presentations around a variety of basic startup skills, such as product-to-market fit, paid marketing strategies, and of course, fundraising. Each session is specially designed to allow plenty of questions and answers from the audience so you can pose your own questions to these experts.

Check out the sessions below:

Product-to-market adjustment is all about tempo with Mike Vernal (Sequoia)

Mike Vernal of Sequoia understands that the most successful companies aren’t necessarily those with a great idea, but the ability to learn from their customers and adapt quickly. Hear from this seasoned venture capital partner explain how customer feedback loops, the pace of product iteration, and mindset affect not only fundraising, but the overall trajectory of the business.

How to Align Your Growth with Your Goals with Susan Su (Sound Ventures)

Unlike giant brands, startups need to use their marketing spend wisely and effectively. Susan Su of Sound Ventures is an expert in growth marketing and will walk you through how to define growth according to your startup’s goals and how to take a framework-based approach to growth, rather than relying on old playbooks. that are irrelevant.

How to Navigate the Ever-Changing World of Early VC with Avlok Kohli (AngelList Venture)

With over 25 personal investments, Avlok Kohli, CEO of AngelList Venture, knows a thing or two about startup fundraising. At the early stage, Kohli will explain the landscape of the early stage fundraising market and how to capitalize on the changes in the venture capital world over the past year.

Design counts with Scott Tong (Designer Fund)

Design has never been more important. Users have been spoiled, and startups, as well as big brands, are giving designers a lot more seats at the table. Hear from Designer Fund’s Scott Tong on how to think about design early on and how it can impact everything from user experience to brand awareness to long term vision.

How Founders Can Think Like a VC with Lisa Wu (Norwest Venture Partners)

Although there is more capital circulating in the market than ever before, the world of fundraising can still seem like a black box to many founders. Hear Lisa Wu from Norwest Venture Partners explain how founders can get into the mind of a VC, phrasing their business story in terms VCs love. Be the ball, as they say.

How to capitalize on coaching with Ted Wang (Cowboy Ventures)

Ted Wang, partner at Cowboy Ventures, comes from the legal world where he was a partner at Fenwick. In short, it has seen its fair share of startup success and failure. At the start, Wang will explain the value of coaching to startup founders, including the different types of coaches one could use, how to choose between them, and how to get the most out of a good coach.

Nailing the Story with Caryn Marooney (Coatue Ventures)

Storytelling is an essential skill for startups. Coatue Management partner Caryn Marooney, former head of communications for Facebook, Instagram, WhatsApp and Oculus, will share how to frame a startup narrative based on audience and make sure that when you’re talking about your business, people don’t. not only listen, but they want to know more.

Growth Hacking, Product Adjustment and Pricing with Rahul Vohra (Superhuman)

Superhuman’s Rahul Vohra shares strategies for newbie founders on topics like hacking your way to product market fit, driving user registrations without breaking the bank on paid ads, and identifying the price of your product.

Growth Marketing 101 with Mike Duboe (Greylock)

“Growth” is a concept that is inconsistently defined and operationalized in startups. Mike has trained growth teams in start-ups and in the growth phase / IPO, and will talk about how companies should think about organizational design for growth, best practices in scaling up. scale of performance marketing practices and how investors deconstruct healthy growth versus unhealthy growth.

How to prepare to fundraise with Sarah Kunst (Cleo Capital)

The fundraising process doesn’t start with your first meeting. Establishing a schedule, preparing your presentation, warming up investors, and understanding your strengths are key to a successful fundraiser, and should happen long before you start filling your schedule. Sarah Kunst, Founding Partner of Cleo Capital, will explain how to prepare for fundraising and answer your hottest questions.

Is Business Investing Right For You With Arvind Purushotham (Citi Ventures)

There was a time when institutional VCs reigned supreme. Today, hedge fundraisers, angel investors, strategic investors and corporations all go hand in hand. Hear from Citi Ventures Arvind Purushotham as to whether the corporate venture is right for your startup and how it can pay off in the long run.

How to Determine Your Won Media Strategy with Rebecca Reeve Henderson (Enterprise SaaS Communication Expert)

Rebecca will join us to share information on how to create an effective earned media strategy for your startup, drawing on her deep expertise in developing effective communications programs for some of the world’s largest software companies. company to the world. Gained media, which is the kind of exposure you get from a TechCrunch article, is a key part of any startup’s marketing strategy, but it’s also one of the trickiest things. to do. Rebecca has worked with companies ranging from Slack, to Shopify, Zapier, Canva and many more, helping to build effective won media strategies in one of the most difficult areas of all: B2B SaaS.

How to make people want to know more with Doug Landis (Emergence)

No matter how genius your idea is, how strong your metrics are, or how much your passion is, no one will care if you can’t nail the narrative. Doug Landis from Emergence will explain how to create a strong business story, the nuances to make it tick all the right boxes, and ensure it is memorable long after you leave the room. This skill, once mastered, benefits all touchpoints in your startup, from fundraising to customer conversations and beyond.

TC Early Stage 2021: Marketing & Fundraising takes place July 8-9, and you now have until June 3 to save $ 100 on your ticket. We can’t wait to see you there!



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