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Taylor Swift’s ‘1989’ re-recording breaks sales records

When the original “1989” was released, it was not available on streaming services. Swift was then one of several high-profile holdouts who kept her music out of the new format, due to concerns about its financial model. Since then, of course, streaming has taken over the music business, and Swift has long made her music available on all major platforms. But “1989 (Taylor’s Version)” still surpassed the original in old-school sales, thanks in part to its clever marketing of collectible physical media – a strategy now widely used in the pop world, but perhaps most effectively by Swift, rapper Travis. Scott and an array of K-pop acts.

Of the 1,653,000 “equivalent album units” attributed to the new “1989” — a composite number that Billboard and its data partner, Luminate, use to reconcile sales and streams — 1,359,000 were for album sales. albums, surpassing the total of the original “1989”. .” The new album has sold 693,000 copies on vinyl, the biggest sales week for that format since at least 1991. It also surpasses Swift’s record of 575,000 copies for “Midnights” from a year ago .

“1989 (Taylor’s Version)” sold 554,000 copies on CD, the largest weekly figure on that format since Adele’s “25.” According to Billboard, the new “1989” was available in 15 versions on physical formats, including five colored vinyl variants, eight CDs and two cassettes.

Additionally, “1989 (Taylor’s Version)” recorded 375 million streams, the most in a single week for any of Swift’s four re-recorded albums.

Also this week, K-pop ensemble Seventeen opens at No. 2 with “Seventeenth Heaven,” an eight-track album the group calls its 11th “mini-album,” which has sold 98,000 copies on CD. Drake’s “For All the Dogs” is No. 3, Bad Bunny’s “Nadie Sabe Lo Que Va a Pasar Mañana” is No. 4 and Morgan Wallen’s “One Thing at a Time” is in fifth place.

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