Tata Motors launches Tiago EV as the most accessible electric vehicle brand in India


Betting big on e-mobility, Tata Motors is gearing up to drive a range of models across multiple price points as it expects the portfolio to account for more than 30% of its overall sales by the end of this decade. . major also aims to continue investing in new models with conventional (petrol, diesel) and CNG powertrains, as it expects demand to remain robust even after 2030.

On Tuesday, Tata Motors expanded its electric vehicle portfolio in the country with the launch of Tiago EV with introductory prices for the first 10,000 customers ranging from Rs. 8.49 to Rs. exposure).

The company said 2,000 units will be reserved for current Nexon EV and Tigor EV owners.

Tiago EV is now the most accessible electric passenger vehicle brand in the country and also the most affordable in the company’s electric vehicle lineup.

Tata Motors is already selling Tigor EV and Nexon EV in the domestic market at a price of between Rs. 12.49 and Rupees. 19.84 lakh (former showroom). With the launch of Tiago EV, Tata Motors is expanding its power sales network in the country to 165 cities from 90 locations currently to meet the expected increase in demand.

In an interaction with PTI, Tata Motors General Manager of Passenger Vehicles Shailesh Chandra said the auto major is rolling out a three-pronged architecture approach for electric vehicles to deliver a portfolio of ten products in five years. .

The company will have products based on its existing nameplates as well as all new base models to meet changing customer requirements, he added.

“We will have a product portfolio starting with Tiago EV and going beyond Nexon as well, so we will have these ten products at different price points,” Chandra said.

There could also be an electrical product between Tiago and Nexon, he hinted.

The automaker sells models like the high-end Altroz ​​and Punch sedans that fall into the price category of Tiago and Nexon.

“It will all come in a space of, say, one to two products each year,” Chandra said.

The company expects to hit 50,000 units of total electric vehicle sales this year.

Asked about the company’s product strategy, he said, “By the end of this decade, the government expects electric passenger vehicle sales to account for 30% of overall sales. We will be above this figure (30%).

Last year, Tata Motors announced that it would raise $1 billion (nearly Rs. 8,200 crore) in its passenger electric vehicle (EV) business from TPG Rise Climate in exchange for mandatory convertible preferred shares to create a portfolio of EVs and dedicated battery electric vehicles. (BEV).

“Having pioneered the electric vehicle market in India, we now believe the time is right to accelerate the ongoing revolution towards the future of mobility by introducing vehicles that will encourage the rapid adoption of electric vehicles,” did he declare.

Reservations for the model will open on October 10 and deliveries are expected to start from January next year, he added.

Currently, Nexon EV sales are between 3,000 and 3,500 units per month, while Tigor EV shipments are between 1,000 and 13,000 units, representing approximately 20-25% of overall sales for both brands. .

The company may also consider a separate service network for electric models in the future.


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