The famous Squaw Valley ski resort in Lake Tahoe, Calif., Is changing its “derogatory and offensive” name to Palisades Tahoe, the company said in a statement Monday.
The resort, which hosted the 1960 Winter Olympics, has had the controversial name – which the statement calls a “racist and sexist slur” against Indigenous women – for 72 years.
“At the end of the day, ‘squaw’ is a hurtful word, and we are not hurtful people,” Resort President Dee Byrne said in her statement. “It was a change that needed to be made in order for us to continue to stand tall as a leader in our industry and our community. We have a well-deserved reputation as a progressive seaside resort … and progress cannot happen without change.
It was the ‘right thing to do and I think it’s going to make a difference. I think we’re going to be seen as a more welcoming and inclusive resort and community, ”she said.
The resort, about 200 miles northeast of San Francisco, sits in the Olympic Valley, known as Squaw Valley until it hosted the 1960 Winter Olympics.
The station logo is also being changed to an eagle’s head. The new name and logo will also include its partner ski resort, formerly named Alpine Meadows.
The head of the Washoe Tribe Council of Nevada and California expressed “great gratitude” for this “positive step”.
The “Washoe People have lived in the area for thousands of years; we have great reverence for our ancestors, our history and our lands, ”President Serrell Smokey said in a statement. “We are very satisfied with this decision; today is a day that many have been working towards for decades.
The ski resort proposed the new name during consultations with the tribe over the past year. The Palisades are a series of peaks in the central Sierra Nevada, where the resort is located.
The rebranding to remove the old name will begin immediately, according to the company. All equipment bearing the “Squaw” logo has been removed from retail stores and the names on the signs are being changed. But the station required patience as the old name and logo appear in “thousands of places across the station”.
Most of the “signals intended for the public (…)
Palisades Tahoe is the largest ski resort in the Lake Tahoe region, with approximately 6,000 skiable acres on two mountains.
Here is the video posted by the resort to announce the name change:
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