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Taco Bell is launching a reinvented drive-thru in the Midwest.  Here’s what sets it apart – NBC Chicago


With multiple pickup lanes and lots of bright purple lights, Taco Bell’s new location concept may look more like a bank of the future than a fast food restaurant.

Named “Taco Bell Defy,” the two-story establishment that will open Tuesday in Brooklyn Park, Minnesota, has four drive-thru lanes and even a vertical elevator to transport menu items straight from the kitchen to customers, according to a press release.

And the new location promises to be fast too. The goal is for customers to be served in less than two minutes.

People ordering in many ways these days – whether it’s through delivery, pre-order or from their vehicle, drive-thru lanes serve specific purposes. Three lanes will be dedicated to pre-orders or delivery drivers, while the fourth will be reserved for traditional steering wheel controls.

“Taco Bell Defy embodies the innovative entrepreneurial spirit of Minnesota businesses and franchisees,” said Lee Engler, co-founder and CEO of Border Foods, the franchise owner of the specific Taco Bell. “This is a creative technology solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick service restaurants.”


Taco Bell

The new technology will be exhibited in a number of ways, such as through digital check-in screens for mobile ordering customer QR codes or two-way audio and video technology that allows customers to speak to team members on the second floor, according to the press release. .

Could you see a “Taco Bell Defy” near you soon?

The new restaurant includes “many features that may appear in future Taco Bell restaurants in the United States,” the company said. However, plans to expand the concept beyond the Minnesota location have not been announced.

NBC Chicago

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