Super Bowl viewership numbers higher than original estimate, NFL says


Los Angeles Rams wide receiver Cooper Kupp catches a touchdown against Cincinnati Bengals cornerback Eli Apple during the second half of Super Bowl 56.


Photo:

Marcio Jose Sanchez/Associated Press

As many as 208 million people in the United States likely watched some or all of the Super Bowl, according to new research from the National Football League and Nielsen, the television measurement company.

That figure represents a 25% gain from the 167 million people Nielsen said watched all or part of the game earlier this month.

The new findings are the result of a survey conducted by the University of Chicago’s National Opinion Research Center, or NORC, of ​​6,600 households to determine Super Bowl viewing, particularly in bars, restaurants and holidays. The survey also used standard Nielsen measurement metrics.

“While it’s no secret that the Super Bowl is the biggest event in the media landscape on an annual basis, the exact number of people watching the game has been difficult to determine given that people tend to gather in groups to watch the game,” Paul Ballew, NFL director of data and analytics, said in a statement.

Nielsen Sports managing director Jon Stainer said that while the company is confident in its measurement capabilities, “we are always looking for ways to work more closely with our customers to better understand who can watch and how they can watch. .

The audience watching the entire game, in which the Los Angeles Rams narrowly beat the Cincinnati Bengals, was 112.3 million, making it the most-watched Super Bowl since 2017. This year’s game was aired by NBC, its Spanish-language channel Telemundo, and its Peacock Streaming Service.

This year’s Super Bowl attracted advertisers willing to pay up to $7 million for a 30-second spot. WSJ publicity editor Suzanne Vranica and journalist Paul Vigna explain what to watch out for from both new cryptocurrency brands and old-timers like Budweiser. Photo illustration: Alexander Hotz/WSJ (Video from 08/02/22)

Write to Joe Flint at joe.flint@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8


Wj

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button