Super Bowl 2023: Here’s a look at some of the ads that aired during Super Bowl LVII

The Super Bowl is the biggest stage in advertising, with nearly 200 million adults in the United States planning to tune in to this year’s contest between the Philadelphia Eagles and Kansas City Chiefs, according to one estimate. .

For big brands, it’s also one of the most expensive — companies are paying around $7 million this year for a 30-second ad during Super Bowl LVII.

Cryptocurrency companies will be conspicuously absent in 2023 after making a splash in last year’s game, sacked for a loss by the FTX Trading scandal, a series of industry bankruptcies and a crash in crypto prices. Instead, most of the spots will come from automakers, liquor vendors and tech companies, while the usual celebrity cameos will include Tony Romo, Adam Driver, Kevin Garnett, Will Ferrell and Serena Williams.

Here’s a look at some of the ads airing this Sunday.

Michelob Ultra

Tennis legend Serena Williams and NBA player Jimmy Butler play in a “Caddyshack” parody and hit the green while enjoying Michelob Ultra.

Dogfish Head Craft Brewery

Dogfish Head Craft Brewery debuts “one of the all-time budget beer adverts” with an electric foosball table.

Budweiser

Budweiser outlines the different types of people who enjoy a six-pack.

Samuel Adams

“Your Cousin from Boston” imagines what the notorious grumpy town would look like if Samuel Adams made it a little more cheerful.

Busch lamp

An advertisement for Busch Light shows singer-songwriter Sarah McLachlan sharing a tent in the desert with a white wolf.

Memorial Sloan Kettering Cancer Center

Super Bowl LVII watchers in the New York area will see a 2-minute spot from Memorial Sloan Kettering Cancer Center that highlights the importance of supporting colleagues who have been diagnosed with cancer.

Booking.com

Actress Melissa McCarthy puts on red hair and sings about places she could visit for vacation using Booking.com

bud light

Bud Light turns the classic on-hold song into an opportunity to dance, featuring actor Miles Teller.

Dexcom

Singer Nick Jonas demonstrates how Dexcom monitors glucose levels in diabetic patients.

Unstoppable Fluffy

Actor Danny McBride becomes “Downy McBride” and tells his neighbors about the fresh smell of Downy Unstoppables.

DraftKings

Kevin Hart is skeptical that DraftKings is giving everyone a free bet on the platform this Super Bowl.

General Motors/Netflix

Comedian and actor Will Ferrell says General Motors is going electric and their vehicles will be featured in Netflix movies and TV shows.

Hellman’s

Comedian Pete Davidson has no problem eating a Jon Hamm and Brie Larson sandwich dressed with Hellmann mayonnaise.

PopCorners

Actors Bryan Cranston and Aaron Paul use a Breaking Bad motif to gush about the PopCorners flavor.

Pringles

Everyone gets their hand stuck in a can of Pringles at some point, even singer Meghan Trainor.

Rakuten

Actresses Alicia Silverstone and Elisa Donovan reprise their roles from Clueless to discuss cash back using Rakuten.

Uber One

Sean “Diddy” Combs is thrilled to create a jingle that promotes Uber One.

Working day

The world’s most legendary rock stars remind us that using Workday for HR doesn’t make you a rock star.