A number of online creators and influencers have adopted mobile-friendly “link in bio” websites, like Linktree, to direct their fans to their social profiles or other content they want to promote. Today, live streaming software company Streamlabs launched its own product in this market with its new mobile website builder Willow. Its tool sets itself apart from others in this space by integrating a tipping function directly on the landing page.
“Link in bio” websites have grown in popularity because social platforms like TikTok and Instagram only allow users to feature one primary URL on user profiles. But online creators and influencers are often present on multiple sites that they want their fans to know. This is where these personalized websites come in.
Like most ‘link in bio’ website builders, Willow offers an easy way to add a list of links to a personalized, mobile optimized webpage.
The product itself is somewhat basic compared to those offered by newer startups – like Beacons, for example, which allows users to add links for donations, affiliate purchases, paid downloads, and more. In the case of Willow, you just need to enter a URL and it will appear on your website. You can also choose from a handful of colorful designs, each with their own unique style and font.
The online website builder lets you view your current site as you add links or update the design, and you can preview how it will look on mobile, tablet, and desktop with the click of a button.
But the coolest feature of Willow is the ability to add tips to your website.
To do this, all you need to do is activate the Tips feature of the website builder interface and then connect your PayPal account to Willow. This places a “Donate!” at the top of your link list, to encourage fans to tip.
This feature will be the main selling point of the new website builder, given that today, creators who receive advice through social and streaming platforms often have to share the revenue from these transactions with the platform itself. . Tipping through PayPal will be a more direct form of payment between fans and creators, beyond the applicable PayPal fees.
Streamlabs tells us they don’t keep any tips – everything goes to the creator.
However, he plans to monetize the new product in a different way soon. In a few weeks, the company will introduce a paid version for $ 5 per month that will include improved analytics like click-through rates and which days have the most clicks and views. The pro version will also include more custom themes.
Because Willow only launched today, it doesn’t have a huge number of users at the moment. However, a better streamer FaZe Mew has already signed up, according to the short Willow link (wlo.link) found on her various social media bios.
“Our experience in building tools for live broadcasters has inspired us to create products that fit into the larger ecosystem of content creators,” said George Kurdin, Managing Director of Streamlabs. “To fulfill this mission and grow our business, we are creating products that appeal to more brands, businesses and individuals,” he said.