The same day Lionsgate renamed Starzplay to Lionsgate+, MGM’s Epix announced that it would also get a “+” in its brand title. Epix, the ad-free streaming service, today announced that it will be relaunching as MGM+ in early 2023.
While the new name is hardly original, mostly the plus sign, the rebranding comes as streaming services continue to take on the names of their biggest brands. This of course includes the new Lionsgate+ from Lionsgate. Can we stop with the plus signs now?
Also, it’s doubtful that the timing of the MGM news and Lionsgate announcement is just a coincidence. Epix was previously owned by Lionsgate and Viacom. In 2017, MGM acquired full ownership of Epix in a billion dollar deal.
Amazon completed its acquisition of MGM in March.
“This name change is a promise to existing and new viewers that MGM+ is the place to find television that reflects and celebrates the heritage of the iconic MGM brand – cinematic programming with sophisticated storytelling that entertains, delights, surprises and transports. MGM is television for moviegoers,” said Michael Wright, director of MGM+, in a statement.
As part of the rebranding, MGM+ also highlighted four original series, which will go live next year. The list includes “Hotel Cocaine,” an eight-episode drama series; the second season of “Belgravia” titled “Belgravia: The Next Chapter”; an untitled four-part documentary series about the Amityville murders; and a two-part documentary series titled “San Francisco Sounds” (working title).
MGM+ will continue to have the same content as Epix, including features from MGM’s line of movies.
The streamer will also continue to be available on Amazon Prime Video in the US, along with other devices and the rebranded MGM+ app.