Stranger Things Netflix Nfts is facing a backlash. here’s why


On June 2, 2022, OTT giant Netflix and NFT platform Candy Digital teamed up to create a series of digital collectibles dedicated to season 4 of stranger things. The collection includes 11,111 NFTs, each of which is a digital poster of a character from the hit series.

To accompany the NFT collection, Candy Digital has also created a game set in the stranger things universe. The minigame is built on the Palm blockchain, an Ethereum layer-2 solution from Candy Digital.

The game is quite simple – you have to decode clues, solve puzzles and overcome challenges from the TV show. By participating, fans have a chance to win NFTs from the collection. There is a new NFT to win each round. So far around 4,700 players have won free NFTs from a character called Eleven – the show’s main character.

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This week, the minigame was released along with another series of puzzles called “I am the master of hell”. After successfully solving the puzzle, players can earn NFTs based on Mike Wheeler, Jonathan Byers, Will Byers, or Argyle.

However, this is the first time that Candy Digital has offered NFTs that have nothing to do with sports. And it seems that enthusiasts aren’t exactly happy with the whole project. A fan who was trying to play the game kept logging out and took to Twitter to express his frustration.

Even NFTs haven’t garnered much interest. One user responded to the launch tweet by saying, “You think we care about NFTs?”. His tweet was accompanied by a GIF of a man shooting a gun – clearly indicating the user’s feelings towards the launch announcement.

Stranger Things Netflix Nfts is facing a backlash. here's why.

The mere idea of ​​Netflix getting involved in a game to make money for NFTs is sparking reactions across the internet. Another user went wild on Twitter saying, “I deeply love Stranger Things, but I’m deeply disappointed that Netflix decided it would be a good idea to run an NFT scam on their fans. I’m not going anywhere near that trash can.”

Stranger Things Netflix Nfts is facing a backlash. here's why

This isn’t the first time Netflix has released NFTs based on shows. On May 24, 2022, Netflix did something similar with the sci-fi series Love, Death + Robots. It scattered 9 QR codes on its social media platforms and physical billboards and asked users to unearth them.

Each code led the user to an NFT featuring a unique image from the show’s third volume. It even allowed users to choose between hitting the NFT by paying the gas fee only and saving it as an image with a right click.

Referring to the entire salvo, a stranger things fan tweeted, “I once again call on Netflix to STOP making NFTs of my favorite shows. I can’t handle grief. Many more aggressive reactions followed on Twitter, with some calling the NFT collection “bullshit”, while others responded by crying and vomiting emojis.

The exact reason for the hatred is not known. However, a certain amount of backlash is still expected in the NFT gaming space. In some cases, negative user feedback has even led to games being removed altogether. That’s not to say the Stranger Things NFT Collection is lacking in any department – several users have tweeted their completed puzzles from the game and even expressed their satisfaction.


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