Stephen King smashes Elon Musk in ‘MyPillow’ fight on Twitter

Best-selling horror novelist Stephen King and new Twitter owner Elon Musk clashed again this week on the failing social media platform amid an exodus of advertisers.

“Very soon the only remaining advertiser on Twitter will be My Pillow,” King wrote in a mocking tweet Tuesday, referring to the bedding company owned by goofy “MyPillow Guy” Mike Lindell, who still makes baseless claims that the election of 2020 were rigged.

Musk fired back limply, “Oh hi lol. Is my pillow actually a great pillow? Now I’m curious.

Advertisers are leaving Twitter in droves amid controversy over rising misinformation and hate speech – and hijacked accounts – following Musk’s takeover of Twitter last month.

The Washington Post reported that more than a third of Twitter’s top 100 marketers haven’t posted any ads on the site in the past two weeks, and that Musk “can’t afford” to lose any more.

One such advertiser, pharmaceutical giant Eli Lilly, suspended its account after a hijacked Eli Lilly Twitter account promised free insulin. The profile had a blue “verified” check mark, which Must was selling for $8 a month.

Twitter now faces the prospect of “losing millions of dollars in ad revenue,” Amy O’Connor, former communications manager at Eli Lilly, told The Post.

“What is the advantage for a company… of staying on Twitter? O’Connor asked. “It’s not worth the risk when patient confidence and health are at stake.”

The situation for advertisers will probably only get worse. Musk announced Thursday that starting next week, he would allow certain accounts that had been suspended for violating Twitter’s “amnesty” policies to return to the platform.

He promised that the relief would only apply to accounts that have not broken any laws or “engaged in egregious spamming”.

Musk allowed Donald Trump to return to Twitter last weekend. But the former president did not post any new tweets.

Musk polled Twitter users before allowing Trump’s return and amnesty for other suspended accounts, saying the majority of those polled supported the move.


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