Startups need to re-evaluate how they hire and develop talent – ​​TechCrunch

If you are still by considering a four-year degree a requirement for your revenue teams, you’re missing out on a huge talent base.

The reality is that when it comes to sales, the vast majority of skills and knowledge needed to be successful are learned on the job. There is no such thing as a sales degree because the formal education system has neglected this critical area. So why would we think a degree is so necessary?

Instead, my biggest recommendation to business leaders looking to attract top talent is to think differently – look for the personalities and skills that will work best for your team and focus on improving skills through to on-the-job learning. This will reward you with the strongest and most successful revenue teams in the industry.

The end of the bac+4 prerequisite

There will always be careers where a degree is necessary. However, hiring managers are increasingly realizing that when it comes to revenue teams, certain strengths are more valuable than a four-year education.

The education system for learning to sell is broken and we need to fix it.

In fact, more than eight in 10 hiring managers in the United States believe sales professionals are largely trained on the job, according to research from the Sales Impact Academy (SIA). Almost all (95%) wanted more sales candidates to come to market with a stronger specialized education compared to a generic four-year degree.

As the talent shortage looms in the wake of the Great Resignation, reconsider your job offers. If you still have a bachelor’s degree as a requirement for sales development representative roles, ask yourself why? Is it because you think these candidates are better suited for the position? Or is it because that’s how it’s always been?


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