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Starbucks’ new experimental mug costs extra, but it’s worth it

The program is part of Starbucks’ goal to make their cups more durable, and it will begin as a two-month trial at five Seattle stores. Customers of these stores will have the option of receiving their drinks in a cup that they can use again.
Here’s how it works: Customers will order their drinks in a reusable mug and pay a refundable deposit of $ 1. When the customer has finished their drink, they return the mug and receive a $ 1 refund credit plus 10 bonus stars for their Starbucks (SBUX) Rewards Account.

If customers take the cup home, they can also take advantage of Starbucks’ partnership with Ridwell, a company that will collect reusable cups at your home. Each mug is then cleaned and sanitized and re-rotated for another customer to use.

This effort is just one of the coffee chain’s many attempts to go green with its cups, which helps promote the company’s commitment to reducing its waste by 50% by 2030. By example, Starbucks recently redesigned its lids require a straw.

The chain’s traditional disposable hot cups are made of both plastic and paper, so they are difficult to recycle. And while compostable cups can be a greener option, they must be composted at an industrial facility. Reusable cups could therefore be a more practical green choice, although this approach can be difficult to scale up.

Starbucks launched a reusable cup trial at Gatwick Airport in London in 2019, a year after the company launched the NextGen Cup Challenge in collaboration with McDonald’s and other partners to rethink cup materials. Applicants ranging from hobbyists to industrial design companies submitted proposals for cups made from mushrooms, rice husks, water lilies, corn leaves and artificial spider silk.


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