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Squaw Valley Resort, recognizing the name “racist and sexist”, changes it


The name deletion comes against a larger cultural backdrop on racist symbolism in public plazas, state parks, universities and sports franchises. The effort gathered momentum after a murderous white supremacist rally in 2017 in Charlottesville against a Confederate monument to Robert E. Lee, and was further energized by the murder of Mr. Floyd.

Native American groups have long protested against the use of Native nicknames and mascots, but the movement has gained new allies amid nationwide protests against racial injustice.

On Monday, the Washoe tribe of Nevada and California praised the resort for the name change, calling it a “bold” move.

“They were ready to do it,” Serrell Smokey, the tribe’s president, said in an interview. “They weren’t forced. Of course, the tribe pushed them for many years. But the fact that they were ready to do the right thing and get rid of that very hurtful word that was on their resort’s name was really daring.

Mr. Smokey said Native American communities across the country had been working for years to remove “squaw” from place names.

“It affects all aboriginal people across the country,” he said. “It was a term that was used to demean others, mainly women, to dehumanize them so that it would be acceptable for Americans to be mistreated, murdered, raped and made into slaves.”

He added: “It’s also a term that somehow has been accepted along the way.”

Last year, under pressure from commercial sponsors, the Washington football team announced it would abandon its “Redskins” name and Indian Head logo, a forced turnaround by team owner Daniel Snyder, who had said for years that he would never change the name. . In December, the Cleveland baseball team announced it would drop the name “Indians”.



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