The recently launched live audio app by Spotify and Clubhouse rival Spotify Greenroom has a long way to go if it is to tackle the best social audio platforms like Clubhouse, Airtime, Spoon and others, not to mention those. of the best social networks, like Twitter and Facebook. To date, the new Greenroom app has only been downloaded a total of 141,000 times on iOS, according to data from app intelligence firm Sensor Tower. This includes downloads of its previous version, Locker Room, an app acquired by Spotify to switch to live audio.
On Android, data from Google Play indicates that the app has been installed over 100,000 times, but Sensor Tower cannot yet confirm this figure.
By comparison, Clubhouse now has 30.2 million total installs, including 18.7 million on iOS, according to Sensor Tower.
Other popular audio apps include Airtime, with 11.4 million iOS installations out of a total of 14.3 million (including Android); and Spoon, with 7.6 million iOS installations, out of a total of 27.3 million.
International apps like Yalla from UAE and Lizhi from China are massive too, with old sports facilities totaling 48.1, of which 3.8 million are on iOS. The latter has more than 29.5 million installs in total, but only a handful on iOS.
There are also other newcomers who have managed to make smaller claims in the social audio space, including Fishbowl (759,000 installations in total), Cappuccino (497,000 installations), Riff (339,000 installations) and Sonar ( 154,000 installations).
The launch of Spotify Greenroom last month, meanwhile, appears to have attracted only a small fraction of Spotify’s larger user base, which now has 365 million monthly active users.
The majority of Greenroom’s installations – around 106,000 – took place after Greenroom officially launched from July 16, 2021 to July 25, 2021, according to Sensor Tower. Counting only its Greenroom installations, the app is ranked 12th among social audio apps. It follows Tin Can, which has recorded 127,000 installations since its launch in early March.
Since Greenroom took over the Locker Room install base, a portion of Greenroom’s total iOS installs (141KB) included downloads made while the app was still Locker Room. But this number is quite low. Sensor Tower estimates that Locker Room has only registered around 35,000 iOS installations in total to date. This includes the period from October 26, 2020 – the month the sports chat app launched to the public – until the day before Greenroom debuts (July 15, 2021).
We should also point out that downloads are not the same as registered users and fall far short of active users. Many people download a new app to try it out, then abandon it soon after downloading it, or never remember to open it at all.
This means that the number of people actively using Greenroom right now is likely much lower than these numbers indicate.
Spotify declined to comment on third-party estimates.
While Sensor Tower has looked at the competition between social audio apps on app stores, Spotify’s competition in the live audio market will of course not be limited to standalone apps.
Other major tech platforms have also integrated social audio into their apps more recently, including Facebook (Live Audio Rooms), Twitter (Spaces), Discord (Stage Channels) and the Public trading app. A comparison with Greenroom is not possible here, as these companies should disclose how many of their active users are using live audio, and they have not yet done so.
Despite what may be slower adoption, Greenroom shouldn’t be counted yet. The app is brand new and has time to catch up if all goes well. (And if the live audio market, in general, continues to grow – even though the height of the Covid lockdowns, which prompted all this live audio socialization in the first place, seems to have passed.)
Spotify’s success or failure with live audio will be particularly interesting to watch given the potential for the company to cross-promote live audio shows, events, and artist-produced content via its flagship music streaming application. However, what kind of programming Greenroom might include later is still unknown.
Following Spotify’s acquisition of locker room maker Betty Labs, the company announced that it will roll out scheduled content related to music, culture and entertainment, in addition to sports. He also launched a Creator Fund to help fuel the app with new content.
But so far Spotify hasn’t enticed its users to visit Greenroom.
The company, in its second quarter 2021 results, explained why. He said he needed to stabilize Greenroom first for an “audience the size of Spotify,” which is why he only launched the app in June. Going forward, Spotify says there will be “more ties” to Spotify’s main app, but offered no details.
“Obviously, we’ll take advantage of our existing distribution on Spotify,” said Spotify CEO Daniel Ek. “But it seems like a great way to learn, experiment and iterate, much faster than if we had to wait for full integration into the main app,” he added.