TEXAS, USA – Dr Pepper drinkers – we have a hot new flavor for you to try.
The Texas-based soda released a limited-edition flavor this week, called “Hot Take.” It’s described as a fiery take on the original 23 flavors, taking the bold spicy flavors of Dr Pepper that everyone knows and loves and “honoring the sport and all the hot takes that come with college football fandom.”
The new flavor is available exclusively to Pepper Perks members, the rewards program offered by Dr Pepper.
“Dr Pepper is taking bold steps on flavor with the launch of Dr Pepper® Hot Take and it demonstrates our commitment to bringing fans exciting new products,” shared John Alvarado, senior vice president of brand marketing Dr Pepper®. “Every year we celebrate college football fandom and the new flavor is a ‘hot take’ on the beloved sports and spice tradition.”
Here’s how to get your hands on the fiery flavor:
- Log in or sign up for the Pepper Perks program from home and play scratch and win for a chance to win one of many prizes, including the new Dr Pepper Hot Take.
- Fans can redeem 3,000 points to secure the flavor. Limited time offer is only available while supplies last.
Other Texas titles: