Sorry Bing, Samsung is sticking with Google as the default mobile search engine

It looks like Samsung won’t be using Bing as the default search engine on its mobile web browser after all. This is according to a report by The Wall Street Journalwhich indicates that Samsung has suspended an internal review to determine whether the company should replace Google with Bing on its internal internet browser.

Samsung’s Internet browser, which comes pre-installed on Samsung phones, has long used Google as the default search engine. As reported last month The New York TimesGoogle employees were “shocked” to learn that Samsung was considering switching to Bing, putting the search giant’s $3 billion in annual revenue on the line from the deal.

According to WSJ, the smartphone maker apparently thought switching to Bing wouldn’t cause too much disruption, given that most Samsung smartphone users (including myself) don’t use its in-house browser anyway. But now Samsung is backing away from the change due to worries about how it could affect its relationship with Google and the market’s perception of the change.

That doesn’t mean Samsung will Never switch to Bing, however. THE WSJ reports that Samsung is “not permanently closing the door” on using Bing as the default search engine in the future.


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