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Some ads play on streaming services even when the TV is off, study finds

Many ads continue to run on ad-supported streaming services after viewers turn off their televisions, search for new shows, a problem that wastes an estimated more than $1 billion a year for marks.

The findings come as an ever-increasing share of advertising dollars are shifting from traditional TV to streaming platforms, a trend that is expected to accelerate now that industry giants netflix and waltz disney Disney+ has embraced the idea of ​​offering an ad-supported version of its services.


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