“In my family, they are delighted! The Brestois Valentin Henry, who now plays in Sochaux, received many messages when The team channel announced that she was going to broadcast the League 2 next season – eight multiplex meetings on Saturday evening and the first ten days in full on its site. “A lot of my loved ones were fed up with television expenses. It was an additional charge so they are delighted that they no longer have to pay ”.
This first broadcast of Ligue 2 in clear, according to the side “additional visibility for the players.” He also expects to have to take more selfies next season: “We have a little notoriety today, it will be reinforced! It will enhance our work: people will realize that it is a very tough championship ”. But that will not upset the course of careers: “It will not change anything for the transfer window. The recruiters are on site or use software to follow us ”.
“New resources” for clubs
For French football, on the other hand, it is a small revolution, after years of 100% paid football on pay channels. For economist Jean-Pascal Gayant, this passage from Ligue 2 in plain text “will generate new resources. As soon as we are visible on television screens, sponsors are inclined to appear on the jerseys at the edge of the stadiums. There is a virtuous circle that can arise, potentially with a very beneficial effect for Ligue 2 ”.
? “The multiplex on La Chaîne L’Équipe? It’s great! It’s a great showcase for Ligue 2, which is a very interesting and attractive championship! For Ligue 2, it’s fantastic to be relayed by channels that everyone has access to “
– ActuVAFC? (@ActuVAFC) July 13, 2021
So much for the theory. In practice, some club leaders are more dubious. “The partners are obviously satisfied, because they will reach a target larger than on Téléfoot or on beIN, recognizes Yann Kombouaré, administrative director of Amiens. But this will not have a direct impact on sponsorship contracts ”. The vast majority of these were already signed when L’Équipe announced the creation of this Ligue 2 multiplex.
“We’ll see at the end of the season”
Yann Kombouaré continues: “For the moment, this unencrypted broadcast should only last one year. We will see at the end of the season if the exposure has been good and, in this case, this could lead to new sponsorship revenues ”. All this is therefore still to be combined in the conditional, even if this manager is satisfied to have “good visibility on a channel that works well, which offers really interesting content”. The president of En Avant Guingamp, Frédéric Le Grand, is on the same wavelength. “This is only positive for Ligue 2, even if it must be said that beIN Sports was doing a very good job”. He recognizes that “the partners will necessarily be sensitive to the fact that Ligue 2 is highly publicized, but it will be necessary to wait to see the fallout”. Everything will also depend on the hearings carried out.
More people at the stadium?
“As has never been done, it’s difficult to make projections,” sighs the director of L’Équipe Jérome Saporito. He is delighted to offer “this very telegenic format of the multiplex, especially for a championship as contested as Ligue 2”. “The soap opera of Ligue 2 will interest spectators,” says economist Jean-Pascal Gayant. But will they continue to go to the stadium when they can follow the matches warm on their sofa? “Economists have proven that television broadcasting does not reduce the presence at the stadium,” concludes Jean-Pascal Gayant. On the contrary, it is a traffic booster ”. As Frédéric Le Grand insists, “it can only have a positive impact”.
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