Smartphone shipments in India saw a 1% decline in the last quarter, leading brand Xiaomi: Counterpoint

Smartphone shipments in India were down 1% year-on-year (YoY) in the January-March quarter of FY22. Due to component shortages and a sharp decline in demand, smartphone shipments reached 38 million units in the first quarter of 2022. The data was revealed in the latest research from Counterpoint’s Market Monitor service, which reflects the effects of COVID-19 on the smartphone market. in India. The third wave of the pandemic, which hit the country in January this year, led to a slow start to the quarter, which accelerated in the last weeks of the March quarter.

According to a report by Counterpoint Research, despite the drop, Chinese brands dominated with more than 74% market share in the first quarter of 2022. Just like in the first quarter of last year, Xiaomi remained at the top of the Indian market for smartphones with 23% market share. However, its year-on-year market share was down 13% year-over-year. Counterpoint for Xiaomi shipping figures include the Poco brand. The Chinese smartphone maker has managed to dominate the market even in the face of intense competition, component shortages and inflation. The brand also won second place in 5G shipments for the first time in the Indian market.

Xiaomi was followed by South Korean smartphone brand Samsung, which boosted consumer demand with the introduction of the Galaxy A series. Interestingly, the company retained the top spot as the fastest growing 5G smartphone brand. sold in India for the second consecutive quarter. With a 1% year-on-year decline in the first quarter of 2022, Samsung held a 20% market share in smartphone shipments.

Next is Realme, the only brand in the top five to see 40% annual growth in the first quarter of 2022. Realme’s market share stands at 16%, up from 11% last year in the first quarter. Shipments for Realme models were quickly picked up after the holiday season. Other factors that worked in Realme’s favor were the use of Unisoc chipsets, a focused product portfolio, and an aggressive distribution strategy.

Vivo and Oppo took fourth and fifth place respectively. While Vivo faced an 8% year-on-year drop, Oppo’s shipments fell 18% year-on-year in the first quarter of 2022. However, Vivo’s market share for smartphone shipments is rising at 15%, while Oppo captured a 9% share. Counterpoint figures for Oppo do not include OnePlus branding.

Apple posted 5% year-on-year growth in the first quarter of 2022, being the top-selling brand in the premium segment, according to the report.

Overall handset market shares in India
Photo credit: Counterpoint Research

When it comes to the overall Indian handset market (phones + smartphones), Counterpoint reports 16% YoY shipments, and the feature phone market specifically saw a 39% YoY drop in shipments. Itel leads the feature phone market with a 21% market share. By combining all brands of the Transsion group – Itel, Infinix, Tecno – the company took fourth place in the overall handset market. Meanwhile, OnePlus grew 347% year-over-year in Q1 2022, driven by successful OnePlus Nord CE 2 5G and OnePlus 9RT shipments. OnePlus also captured the third position in the premium segment.

Of the total share of smartphone shipments, 5G handsets contributed over 28%, growing 314% year-on-year. The share is expected to cross 40% in the coming quarters.


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