Sky Sports described the next phase of their 30-year long and proud association with boxing, bringing in two new partnerships that will deliver a fresh and exciting lineup of fighters in the UK and abroad and more boxing than ever before.
Starting Saturday, Sky Sports will host UK and Ireland for premier US events thanks to a brand new licensing deal with the prestigious boxing promotion company.
Sky Sports will strengthen its commitment to the best British fighters through a partnership with BOXXER, founded by the youngest licensed promoter, Ben Shalom. John Wischhusen, former Boxing Manager at Matchroom Sport, brings over 20 years of boxing management experience to the BOXXER team. The full UK schedule and announcements will be made in August.
- Sky Sports license agreement to present premium programming for the next four years
- New four year partnership with BOXXER in the UK with a commitment to develop the sport and work with the British Boxing Board of Control to support the national boxing community
- Full Sky Sports, Top Rank and BOXXER partnership launch in August – deals will bring more boxing to Sky Sports than ever
Top Rank has a long history with the sport, promoting big names such as Muhammad Ali, Manny Pacquiao, George Foreman and Marvin Hagler. Currently, they have Terence Crawford, Vasiliy Lomachenko, Josh Taylor, and Mikaela Mayer, among many others, in their books.
The deal means Sky Sports will broadcast many of the sport’s elite fighters pound for pound and bring the best of international men’s and women’s boxing to Sky Sports audiences. Customers can expect at least 18 international Fight Nights per year, approaching 100 hours of boxing on Sky Sports, as well as over 50 years of archival content showcasing legends such as Ali, Foreman, Pacquiao, Roberto. Duran, Sugar Ray Leonard, and Floyd Mayweather Jr.
Sky Sports’ coverage of Top Rank events begins immediately with Shakur Stevenson taking on Jeremiah Nakathila this Saturday at Virgin Hotels in Las Vegas for the vacant WBO Interim Super Featherweight title. Sky Sports will be releasing three Top Rank cards this month, continuing with Naoya Inoue on Saturday, June 19 and Vasiliy Lomachenko on Saturday, June 26, bringing the best of boxing in the United States to Sky Sports subscribers, with the upcoming fight of ‘Anthony Joshua with widely expected Oleksandr Usyk to follow at the end of the summer.
BOXXER aims to challenge traditions with a new approach to boxing promotion and Sky Sports and BOXXER will work collaboratively, including with other promoters, to bring elite fighters to Sky Sports Boxing with a modern approach to the sport. .
Sky Sports, BOXXER and Top Rank will unveil a more detailed fight schedule for the remainder of 2021 as well as a refreshed editorial approach in the coming weeks. This wide-ranging partnership will benefit the highest level of sport as well as the local level, with a commitment to engage with the British Boxing Board of Control on how to ensure sustainable growth. Sky Sports and BOXXER are committed to developing initiatives to support grassroots boxing and facilities to develop the sport and will give more details in August. Sky Sports and BOXXER aim to introduce a dynamic and diverse new approach encompassing all platforms and engaging new audiences.
Sky Sports General Manager Jonathan Licht said: “We are very happy to partner with Top Rank and BOXXER to bring more world class boxing to Sky Sports. Top Rank is one of the biggest promoters of boxing. in the world, and our customers will now be able to see more of the world’s best boxers on Sky.
“BOXXER has ambitious and exciting plans for the sport in the UK, and we share a long-term vision for boxing. Sky Sports has been a strong and close partner to boxing for over 30 years and we look forward to continuing. our partnership, give a platform to the best fights at home and abroad and help develop the sport at the elite and grassroots level.We look forward to sharing more details with boxing fans in the next months.
Top Rank Chairman Todd duBoef said: “For decades Sky has been the leading sports brand in the UK. The biggest sporting events and boxing matches in the world have been cultivated under the Sky banner. Top Rank is honored to partner with Sky to continue to grow. sport both locally and globally for years to come. “
BOXXER Founder Ben Shalom said: “Sky Sports has been the foundation of British boxing for many years. We have been waiting for the opportunity to offer a transformative approach to sport and we are delighted that Sky Sports has embraced this vision. We believe this will bring the offer to fans to new heights. Sky will showcase the best fights from around the world with a powerful British program. “
British Boxing Board of Control Secretary General Robert W. Smith said: “The British Boxing Board of Control is delighted that Sky Sports has reconfirmed its commitment to British boxing which has already spanned more than 30 years.
“At John Wischhusen, Sky Sports maintains a long-standing and respected relationship within the sport, and Ben Shalom is one of the new generation of promoters in this exciting and transitional time for boxing in the UK.
“Sky Sports’ next chapter in boxing represents a fantastic opportunity for many as they will continue to broadcast major events, in addition to supporting the boxing pyramid in this country.”
These new deals will ensure Sky Sports remains the home of world-class sport in the UK and Ireland, including Anthony Joshua’s upcoming fight exclusively live on Sky Sports Box Office.
Sky Sports also broadcasts the best matches of the Premier League, EFL, Scottish Premiership and for the first time in the Women’s Super League every weekend, every race in Formula 1, the best of cricket, golf And much more.