The “Conversation At Heart” project aims to create artistic works within Sitel premises around the world.
Since September 2020, Sitel Group has opened its doors to artists at its sites around the world, through the “Conversation At Heart” project, to create artistic works within the premises. This initiative aims to inspire, connect and motivate Sitel Group employees, thanks to the power of creation and the appropriation of works of art set up in workspaces.
Morocco is not to be outdone, the “Conversation At Heart” initiative is taking shape at one of the Casablanca sites and more specifically, at Casanearshore, within the Career area, where candidates pass through and where takes place the OnBoarding experience of employees. A place of great importance for Sitel, designed to promote meetings between employees and their development.
Thus, an artistic work was made on 15 ornate glass panels, by Street Art artist Mohamed Touirs Alias (Ed-oner), on the theme of conversation. A theme that reflects Sitel’s DNA, in particular dialogue, the business of customer relations and the promotion of employees, regardless of their age, gender, nationality and culture. The aim is also to develop the spirit of belonging among employees around the Sitel brand image, and towards the company’s values.
The work is carried out on two large walls, each comprising 8 and 7 panels respectively, the height of which is 2.66m and the length is 8.56m for the first wall and 7m for the second.
According to Mohamed Touirs Alias (Ed-oner): ”The project was completed in 4 days and was done with passion. When everything was finalized, after the sketches, the drawings and the various exchanges, I had very positive feedback from the people involved in the project and that is a great pleasure! I would like to thank Sitel for trusting me and above all for giving me this opportunity to share my passion, have fascinating exchanges and create new links.
This achievement tells the story of the company on a daily basis. The collaborators are the heart of this artistic work, which presents strong messages, such as connection to others, exchange, dialogue and team spirit. All these values are unveiled around a spirit connected to the city, through the historical monuments of Casablanca. A common history enhanced by Art.
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