Simon Jordan has revealed that he advised his former manager and now friend Steve Bruce to leave the Newcastle United canoe.
The outspoken talkSPORT expert denounced Magpies supporters for their “toxicity” towards the coach, as well as the local Newcastle Chronicle newspaper for their bating questions.
Bruce faces a final barrage of abuse after the terrible start to his team’s new 2021/22 season.
Newcastle are currently second from the bottom of the Premier League table having collected just one point in their first four games – losing to West Ham, Aston Villa and a Manchester United inspired by Cristiano Ronaldo, and drawing with Southampton.
Not only are they winless in the league, Bruce’s side were also knocked out in the EFL Cup second round against Burnley, which made their woes even worse.
In truth, Newcastle haven’t had much to celebrate in a long time, with criticism also targeting club and owner Mike Ashley after adding just one new player to the squad in the summer transfer window – Joe Willock of ‘Arsenal.
The pressure seems to be on Bruce, who lost patience at a recent press conference following a period of questioning from The Chronicle, which has a reputation for not holding back his scathing evaluations of Bruce and his team.
And Jordan admitted in a conversation with talkSPORT host Jim White on Tuesday that he advised Bruce to leave St James’ Park, saying he would never be able to win Toon’s army although he or himself a local boy.
Why? Because he claims they have exaggerated expectations as to where the club should be – as several former Magpies bosses have told him.
“A lot of Newcastle supporters don’t like Steve Bruce – they don’t assess his record,” said the former Crystal Palace owner, who has hired Bruce as manager.
“I happen to evaluate Steve Bruce, I think he’s a good football manager.
“I think he should leave Newcastle, I don’t think he can ever change that, I don’t think he is ever going to fix that.
“I think he should stop?” Oh, absolutely, and I told him so unequivocally.
When asked what the Magpies boss said about it, Jordan replied, “It’s a different discussion. I think he has to make his own decisions on this front.
“Here’s the thing, and they won’t like to hear it – I spoke to four Newcastle managers who are no longer Newcastle managers and each of them said the fans have expectations beyond the level of the club.
“They won’t like to hear that, they’ll want to know who said it – ‘Allardyce? It was useless ”. “Souness? It was useless ”. ‘Pardew? It was also useless’. They will have a reason for it.
“But if four or five people keep saying the same thing about fan expectations, there has to be something in it.
“Where is it going?” I think we know where this is going. I told him he should go, but it’s not for me to tell him what to do, it’s for him to decide.
“The time to quit was when he did his job last season. He suffered a lot of personal abuse and he placed Newcastle in 12th place in the Premier League. For me, that was it, Steve. You wanted to run Newcastle, be careful what you want, and now you’ve managed them.
“Is it worth it? He’s not going to be a game-changer no matter how resilient you are. You aren’t going to turn the tide.
Despite Newcastle’s recent woes, Jordan has also questioned why some sections of the club’s supporters are so ‘toxic’ towards their manager.
“I am not defending Mike Ashley because [their business model] does not work, ”he said.
“It won’t work because Newcastle United will be on the verge of relegation this season if they don’t do something more meaningful in the January transfer window.
“There’s been a toxic atmosphere out there for a while, is there a reason it’s so toxic to Steve Bruce?”
“They don’t like him, they don’t notice it, but does that mean it must be toxic to him?”
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