Savlon onboards Sachin Tendulkar as hand ambassador
Savlon, ITC’s leading FMCG brand, has a new ambassador. However the new face of the brand is actually a hand. Savlon’s new ambassador is none other than cricketer Sachin Tendulkar.
In a chat with Storyboard18’s Delshad Irani, Sameer Satpathy, CEO of ITC’s Personal Care Division, said there was a need to refresh and get back to consumers and talk to them again about the hand hygiene. Satpathy added that COVID has brought new awareness to people about how the disease can be spread through hands, but some of them only linked it to COVID.
“India is a country where hygiene can be a challenge. Hygienic habits should be inculcated. Communicable diseases can easily be prevented if you wash your hands. Unfortunately, not everyone does this, and not all the time. COVID brought new awareness to people about how the disease could be spread through hands, but some of them only linked it to COVID. So we felt it was necessary to refresh and go back to consumers and talk to them again about hand hygiene, Satpathy said.
Satpathy said Sachin Tendulkar’s involvement in the campaign was a no-brainer as he was personally committed to the cause and was already working on that aspect.
In addition, Ashwin Moorthy, CMO of India at Godrej Consumer Products Limited, explained how the company intends to reach low-income households with the launch of the world’s cheapest liquid mosquito repellent and insect repellent spray. mosquitoes without gas.
Additionally, Shubhranshu Singh, Vice President of Marketing – Domestic and IB at Tata Motors, spoke about how the company plans to make the commercialization of commercial vehicles exciting and transformational.
Watch the video to learn more.