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San Francisco’s new civic pride campaign, ItAllStartsHereSF, launches to boost city image

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Thursday October 19, 2023 7:52 p.m.

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SAN FRANCISCO (KGO) — A new civic pride campaign in San Francisco was announced Thursday in response to the negative national narrative about the city.

MORE: How intense APEC summit security will impact SF’s roads, public transportation and tourism

According to the campaign website, “‘It Starts Here’ is a civic pride campaign launched by a group of committed business leaders to engage, activate and inspire San Franciscans to express their love of our city and send a message to the country that we refuse to let you be defined by our challenges.

The campaign officially launches at a Civic Pride Festival, which will be held from 11 a.m. to 5 p.m. on Saturday, October 21 at East Cut Crossing, 200 Folsom Street in San Francisco. The general public is invited to come and enjoy live music and much more.

Learn more about #ItAllStartsHereSF here.

VIDEO: Will SF manage to restore its image at the APEC summit next month? Here’s what the experts say

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