Samsung’s cloud gaming hub brings Xbox, Twitch and more to new smart TVs – TechCrunch

Samsung announced yesterday that it is combining its hardware and software for a better gaming experience, bringing the Samsung Gaming Hub to its 2022 lineup of smart TVs and monitors. Game streaming content on the hub includes Xbox, NVIDIA GeForce Now, Google Stadia, and Utomik, as well as YouTube and Spotify apps. Twitch has also been added and Amazon Luna will be available soon.

The company is rolling out its gaming hub to Samsung TVs like the 2022 Neo QLED 8K, Neo QLED 4K, and 2022 Smart Monitor series.

The unofficial Twitch.TV app was removed from Samsung smart TVs in 2019, so the new marks the first time the official app has been on the platform. Amazon’s Luna cloud gaming service has been available on Fire TVs since March, and this partnership with Samsung could give the fledgling gaming service a way to reach more gamers.

Microsoft’s Xbox TV app is the biggest new addition as it’s currently exclusive to the Samsung Gaming Hub and provides access to Xbox Cloud Gaming.

Announced at the Consumer Electronics Show 2022), the Samsung Gaming Hub offers consumers a way to access leading cloud gaming services on their smart TV – no console or PC needed.

Smart TVs offer an increasingly viable alternative to dedicated gaming hardware and Samsung is betting that an all-in-one destination for cloud-based and console-based gaming will appeal to gamers who prioritize convenience.

“The Samsung Gaming Hub combines Samsung’s leadership in streaming technology with our experience in creating the most advanced hardware in the industry, removing barriers to entry so people can just play,” Won-Jin Lee, president and head of the Service Business team at Samsung Electronics, said in a statement. “With expanding partnerships between major game streaming services and expert recommendations, gamers will be able to easily browse and discover games from the widest selection available, regardless of platform.”

Gamers with dedicated game consoles can use Samsung’s support for passthrough controller inputs with smart TVs, allowing them to use a single controller instead of pairing several. This way, consumers can use the Bluetooth headsets and controllers they already own on apps and devices.

Samsung Gaming Hub users will also have access to game recommendations, gaming news and tutorials as they could on a dedicated gaming console.


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