Electronics giant Samsung India on Sunday said it sold more than 12 lakh Galaxy smartphones worth over Rs 1,000 crore in the first day of festive online sales on Amazon and Flipkart. Samsung has slashed Galaxy series smartphone prices by a range of 17-60% for holiday season sales.
“On the first day of festive online sales, Samsung sold more than 1.2 million Galaxy devices, setting a new record in India. Samsung Galaxy smartphones were among the most sought-after devices, thanks to unprecedented offers on Amazon and Flipkart. In terms of value, Samsung sold Galaxy devices worth more than Rs. 1,000 crores in 24 hours,” Samsung said in a statement.
Samsung has slashed the prices of smartphones like the Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition, and Galaxy M13.
For the premium Galaxy S22 series, the company announced discounts in the range of 17-38%.
“On the first day of Amazon’s Great Indian Festival, Samsung was the No. 1 smartphone brand, with one in three smartphones being a Galaxy. The Galaxy M13 was the No. 1 bestseller,” Samsung said.
On the first day of Flipkart’s “Big Billion Days” sale, Samsung said it had doubled its market share on the platform.
“With a strong start to holiday season sales, Samsung is poised to solidify its 5G and smartphone leadership in the country,” the company added.
According to market research firm IDC, Samsung held 16.3% market share in the second quarter of 2022 with shipments of 5.7 million units.
Last month, a report by International Data Corporation (IDC) revealed that India’s smartphone market grew by 3% to 35 million units in the April-June quarter, the Chinese smartphone maker Xiaomi being at the top of the ranking. According to IDC’s Worldwide Quarterly Mobile Phone Tracker report, Chinese brands now hold the top three spots in the Indian smartphone market, with Realme and Vivo climbing the ranks, while Samsung has slipped to fourth place in terms of volumes. The report estimates that 34.7 million smartphone units were shipped in the June quarter of 2022, up 2.9% from the 33.8 million units shipped in the same period there. one year old.