Samsung invites consumers to explore next-level personalization with an immersive virtual experience – Samsung Global Newsroom
Have you ever wondered what the new appliances would look like in the house or if you made the right color choice after making a purchase? Through Samsung’s Bespoke Home Virtual, consumers had the chance to have an enriching experience interacting with the latest Bespoke appliances through a real-life tour of a virtual model home at this year’s Kitchen & Bath Industry Show (KBIS) .
The Bespoke Home Virtual is a 3D home appliance experience in a virtual reality (VR) space using advanced digital twin technology. It allows users to walk around by interacting with them to get an idea of how the custom-made devices look inside their home in various configurations.
Bespoke Home Virtual, unlike similar indoor VR experiences, allows users to freely explore locations as if they were in a video game with a whole new level of freedom. While in the past VR spaces were limited to certain rendered sections, the Bespoke Home Virtual uses new technology that opens up the entire space so users can see from all angles without limitations. While exploring, users can zoom in on product highlights to compare devices in detail through direct interaction. Additionally, the real-time rendering technology used features realistic light renderings that mimic real-world light behavior, bringing the scene to life like never before.
Attendees of the 2023 Kitchen & Bath Industry Show were introduced to Bespoke Home Virtual through a tour guide service for a truly immersive experience. Modeled to reflect an average American home, the 3D environment offered consumers an easy and intuitive way to experience bespoke products and create different moods in the home with customizations. Throughout the event, the entire experience was also shared simultaneously on Samsung’s 140-inch 4K display, The Wall, at the Samsung booth.
Users were first able to choose from three distinct interior styles, including Modern, Transitional Light, and Transitional Dark, and then were free to wander around the fully decorated space. By browsing through three interior designs, users were able to better understand how appliances would look with different textures such as marble backsplashes, wood or stone tile floors, and light or dark walls.
More than just a guided tour, attendees were encouraged to get up close and personal with a suite of bespoke products, including refrigerators, dishwashers, washing machines and dryers, as well as inductions and ovens. Users were able to open the doors of the units to discover features such as the integrated water dispenser inside the refrigerator as well as the drip pan in the oven while going through vibrant colors and detailed finishes. Together, the realistic interior and exterior renderings allowed users to take full advantage of the amazing features that make Bespoke products truly bespoke.
For this year’s KBIS, Samsung let users experience Bespoke interactively using groundbreaking immersive 3D technology, giving consumers a whole new way to experience Samsung’s latest home appliances.
For more information on Samsung Bespoke Home Virtual as well as the full Bespoke range, please visit Samsung.com.