Rumors that the Galaxy S24 family will adopt artificial intelligence have gained momentum recently, and now Samsung has confirmed it. In a blog post announcing Galaxy AI, the company revealed that the artificial intelligence will be “universal intelligence on your phone like you’ve never seen before.”
Called Samsung Gauss, it will be present “wherever it matters most” with the promise of “barrier-free communication”, “simplified productivity” and “unleashed creativity”, Samsung claims. It will work both locally with Samsung-developed on-device AI and with cloud-based AI collaborations with “like-minded industry leaders.”
Beyond the buzzwords, what does this look like in practice? Here’s what we expect from Galaxy AI.
Live AI translations
We know there is one feature that will definitely be there, because Samsung specifically mentioned it in the blog post: AI Live Translate Call.
“Audio and text translations will appear in real time as you speak, making calling someone who speaks another language as easy as turning on subtitles when you’re streaming a show,” the company explains . According to Samsung, this uses Galaxy AI on the device to limit privacy issues that arise when data is uploaded to the cloud.
This sounds very clever, but we’re not sure how practical it is. After all, if you don’t speak the language they’re communicating in, your response may not make sense to the person you’re speaking to, unless they also have an AI-equipped Galaxy phone .
Generative text assistance
This one is a bit more vague, taking up a single line in a Samsung press release, but it appears the company’s AI will take a leaf from ChatGPT’s book with its Gauss Language generative language model.
The release states that it “improves work efficiency by making tasks such as drafting emails, summarizing documents, and translating content easier.”
Composing emails is certainly an interesting proposition, but there are different ways to implement it. This could be as simple as offering recommendations as you type, or generating an entire email based on a prompt – for example, writing a complaint letter to an airline based on a few details keys.
As for document summarization, that’s something Google already does, but it requires Chrome or the Google app. Hopefully Samsung will come up with something a little more universal.
Lots of camera tips
In the same press release, Samsung Gauss Image is mentioned: “a generative image model that can easily generate and edit creative images.” It can make “styling edits and additions” and also convert “low-resolution images to high-resolution”.
This all sounds promising, and we wouldn’t be surprised if Samsung tried to imitate the Pixel’s Magic Eraser or Best Take features here as well.
Finally, Samsung also revealed some video features aimed at the AI-powered 200MP cameras of the Qualcomm Snapdragon 8 Gen 3 (ie: the S24 Ultra). AI tracking will allow you to keep tabs on a subject in a video at all times, while simultaneously filming cropped and full-angle shots. It also promises “end-to-end AI Remosaic image capture,” which should deliver “richer detail and color.”
AI at what cost?
This all sounds very promising, but there are two big caveats.
The first is that the implementation may not be that good. After all, Samsung went all-in on its Bixby virtual assistant, and it’s still a bit of a disappointment six years after its introduction – a pale imitation of Google Assistant, Alexa and Siri.
Second, a rumor suggests that Samsung intends to pay for some of its AI features behind a subscription. This may well turn out to be absurd: why would it give Google a free win with its free Pixel AI features? – but otherwise it could significantly damage its appeal.
We’ll have to see what happens when the Samsung Galaxy S24 family releases. We still have a few months to go, with one report predicting a January 17 launch, which would likely mean the phone would go on sale on February 2, 2024.