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Technology

Samsung Electronics received 50 awards at the International Design Excellence Awards 2023 – Samsung Global Newsroom


The company received one Silver and three Bronze awards, as well as 46 finalists for innovative design solutions that improve consumer lifestyle and experience.

Samsung Electronics today announced recognition for design excellence at the 2023 International Design Excellence Awards (IDEA), including one silver and three bronze awards, as well as 46 featured finalists.

IDEA — one of the most prestigious design awards programs in the world — is organized by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA recognizes achievements in industrial design. This year, IDEA selected winners in 20 categories, including home, consumer technology and digital interaction. Key evaluation criteria also include design innovation, user benefits, societal benefits and much more.

Samsung’s design reflects the company’s evolving values ​​and innovative technology. The company has been recognized for its excellence in design centered around consumer lifestyle and experiences.

Highlighting the importance of a “human-centered design philosophy,” TM Roh, President and Head of Corporate Design Center at Samsung Electronics, said: “We will continue to make efforts to enrich the lives of our customers with designs in harmony with their environment. , as well as essential designs that prioritize clarity of product purpose.

Samsung won a Silver award for the following breakthrough product:

  • Bespoke AirDresser, a clothing cleaner that meets the needs of consumers for faster and easier clothing care, uses AI to provide a more convenient and hygienic clothing management experience.

Samsung won three Bronze Awards for the following harmonious designs:

IDEA2023 Awards Samsung main2

  • The custom water purifier features an integrated design that installs a water purification module under the sink and coordinates with the kitchen space by allowing the customer to select a faucet color that suits their preferences and to his tastes.

IDEA2023 Awards Samsung main3

  • Bespoke AI™ Laundry features a convenient integrated washer and dryer design, a slot height that anyone can easily use, and a control panel that can operate both the washer and dryer.

IDEA2023 Awards Samsung main4

  • The Bespoke Jet Bot AI+ enhances autonomous driving functions through intelligent AI control and by recognizing and distinguishing obstacles with 3D sensors.

From product to UX design, a total of 50 awards for TVs, appliances and smartphones

In the Product category, a wide range of Samsung designs were named finalists, including:

  • The new QLED 8K, a TV that produces an immersive experience with an infinite screen.
  • The Solarcell Remote, a TV remote control with a solar panel for convenient charging rather than disposable batteries.
  • The Galaxy Z Flip4 and Galaxy Z Fold4, smartphones that maximize user experience with a large cover screen in a new form factor.
  • The Galaxy Book 3 Pro Series, a laptop that offers a more convenient user experience with a premium slim metal design and connectivity with a wide range of Galaxy products.

In other categories, Samsung’s designs with accessibility and the environment in mind were named Featured Finalists, including:

  • Gesture UX, which provides control of TV screens and subtitles based on hand gesture recognition to improve the visual experience for hearing-impaired users.
  • Samsung Space Tycoon, a virtual space simulation and management game on the Roblox metaverse platform in which users can create and play games and share experiences using Samsung products.

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