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Samsung combines mobile and consumer electronics companies


Samsung Electronics has announced an internal reorganization of its activities with several management changes. The company will have two new CEOs overseeing two divisions: Device Solutions, which is the semiconductor industry, and a new SET division which includes mobiles, televisions and consumer electronics. This is the biggest change to Samsung’s structure since 2017, when the company appointed three executives for three separate divisions.

Jong-hee (JH) Han, Head of the Visual Display business, is also now co-CEO in charge of the SET division. Samsung credits him for leading the company to the number one TV sales spot in the world for 15 consecutive years and says it “should strengthen the synergies between the different activities of the SET division and help develop more new activities and technologies ”.

The other new CEO is Kyehyun Kyung, previously CEO of Samsung Electro-Mechanics. He has also worked in the Samsung flash memory product team and the DRAM design team in the past, and will now be responsible for leading Samsung’s very large and profitable semiconductor business.

Samsung has also appointed the heads of the North American offices of the SET and DS divisions, as well as a new CFO, Hark Kyu Park. The management reshuffle effectively streamlines the organizational structure of the sprawling tech giant into two companies for consumer products and components respectively.


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