Samsung aims to sell 10 million foldable phones in 2022: report

Samsung aims to sell 10 million units of foldable smartphones this year, the company’s mobile president said on Wednesday, according to a report. The South Korean tech giant announced its next generation of foldables, the Galaxy Z Fold 4 and Galaxy Z Flip 4, on Wednesday worldwide at the highly anticipated Galaxy Unpacked event. Post-launch, the company said its ultimate goal is to have its foldable smartphones make up more than half of the premium smartphones it sells by 2025.

According to ZDNet’s report, Samsung aims to sell more than 10 million units of foldable smartphones this year. The report mentions that the mobile president of the company announced the same after the launch of Samsung Galaxy Z Fold 4 and Samsung Galaxy Z Flip 4 smartphones at the Galaxy Unpacked event.

He added, “Samsung focused on ‘refining’ the foldable formula when preparing the Z Fold 4 and Z Flip 4 and boosting the usability points that only the form factor can deliver,” according to the report.

The report also points out that TM Roh said that “regarding Z Fold 4 and Z Flip 4, the company has secured a sufficient number of components so that there is no supply problem. The overall shortage components was at its peak last year but is rapidly subsiding now and Samsung expects the issue to be resolved next year.”

Pricing for the recently unveiled Samsung Galaxy Z Flip 4 and Galaxy Z Fold 4 starts at $999 (approximately Rs 79,000) and $1,799.99 (approximately Rs 1,42,830), respectively. Pricing is the same as their respective predecessors, the Samsung Galaxy Z Flip 3 and Galaxy Z Fold 3 launched last year.

On occasion, Samsung’s chairman reportedly said that “these prices were set to make foldable phones mainstream and accessible to consumers despite the pressure the company is facing due to the current rising raw material costs, supply chain issues and inflation.”

Moreover, considering foldable smartphones as a mainstream for the company, Roh pointed out that “this is when an ecosystem was formed around foldable smartphones supported by consumer trust and usability. This was larger than absolute sales figures and started with the Z Fold 3 and Z Flip 3 models last year and will continue with the Z Fold 4 and Z Flip 4.”


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