Sale of Women’s Super League must benefit growth of game, warns Baroness Sue Campbell

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aroness FA Women’s Football Director Sue Campbell believes the organization needs to think carefully about selling the Women’s Super League as it continues to develop women’s football.

Private equity firms have already shown interest in the WSL and that is set to increase in the wake of England’s Euro 2022 victory.

Campbell revealed earlier this year that the FA planned to set up a company which will run the WSL for at least three years from January 2023.

The company, which has been described by the FA as a “subsidiary” of the organisation, would oversee both the WSL and the Women’s Championship.

This would allow the WSL to grow steadily, with recent reports revealing offers of £150m from private equity firms have been rejected.

“I think the balance for us is…we absolutely want the league to be run independently of us,” Campbell said.

“We don’t want the head to leave the body. We don’t want the two professional leagues to go down the road and leave the rest behind.

“So I think we need a transition period where we go in that direction, but we’re not just swinging the door and that’s not what we want to do because the women’s game is different.

“The mountain is whole, we don’t just want the top to be swept away.

“I hope the demand is such that we have to put things in the bigger stadiums, but what you don’t want is a huge stadium with 4,000 people, which has a very different feel. So it’s worth better to have a small full stadium than a large quarter-full stadium.


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