Sachin Tendulkar to take legal action against Goa Casino for using his transformed images

Sachin Tendulkar has taken to social media to announce he will be taking legal action against a casino for misusing his image. Tendulkar clarified that he had nothing to do with the advertisements of a casino doing the rounds on social networks, which has his photo to promote itself.

Sachin Tendulkar expressed shock at the use of his allegedly altered images to endorse a casino on social media. Tendulkar said he would soon take legal action against the misuse of his image and also asked everyone to “stay alert to misleading images on social media”.

“I noticed that there were several advertisements running on social media platforms, with a morphed photo showing me endorsing a casino,” Tendulkar began with the statement, which he shared on Twitter.

“I have never endorsed gambling, tobacco or alcohol – directly or indirectly – as an individual. It hurts to see my images being used to mislead people,” he added.

“While my legal team takes the necessary steps, I felt it was important for me to share this information with everyone,” Tendulkar concluded.

Several reports have suggested that the Goa-based ‘Big Daddy’ casino used Tendulkar’s images to promote themselves on social media.

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