Russia’s M.Video starts selling discounted used smartphones amid suspended Western shipments


Russian consumer electronics retailer M.Video-Eldorado said on Thursday it had started selling discounted and used smartphones, offering Russian consumers cheaper alternatives as Western brands suspend shipments.

Apple suspended all product sales to Russia in early March, one of many Western companies to distance itself from Moscow since it sent tens of thousands of troops to Ukraine on February 24 as part of what she called a special military operation.

M.Video said the move broadened its range of available devices and offered “like-new” Apple products.

Given the limited supply in the Russian market, M.Video said the discounted, fully functional used electronics had the potential to offer an effective alternative to consumers looking for a flagship device.

On Wednesday, the retailer said it would more than halve its investment program for 2022 year-on-year and was working to diversify its supplier base.

M.Video is following in the footsteps of mobile operator MTS, which launched a similar venture in May. Russia’s largest mobile operator, MTS, said in late May it had started selling discounted and used smartphones, offering Russian consumers cheaper alternatives as inflation bites and brands Western companies suspended their deliveries.

Sales of Chinese smartphone brands in Russia doubled in the first two weeks of March, Kommersant newspaper reported at the time.

MTS said it is offering smartphones from Chinese brands Huawei, Honor and Xiaomi, as well as South Korean producer Samsung, up to 50% less than new devices in its Moscow stores and online. MTS said the brands offered and the locations where they are sold would be expanded.

“This is a good opportunity for our company to offer consumers an additional way to save on the purchase of quality gadgets,” said Pavel Sukhovarov, head of retail network development at MTS, who said consumers can now buy used gadgets at bargain prices.

© Thomson Reuters 2022


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