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Royal Enfield launches local assembly unit, Ckd factory in Thailand


Mid-size motorcycle maker Royal Enfield announced Thursday that it has launched a local assembly unit and a (completely destroyed) CKD facility in Thailand. It is the company’s third local assembly unit after Argentina and Colombia in Latin America.

The unit in Thailand, in addition to serving the local market, will serve as a distribution hub for all other Southeast Asian countries, including Indonesia and Vietnam, the company said in a statement. “To begin with, the plant will begin local assembly of the Himalayan, Interceptor 650 and Continental GT 650 models, starting this month,” the company said.

Commenting on the new assembly unit, Executive Director of Royal Enfield, B Govindarajan, said: “With a strategic vision to grow the business and meet growing demand, we have continued with our plans to set up production units. ‘local assembly in priority markets starting with Argentina in 2020 and then Colombia earlier this year. “

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He added, “Continuing this journey and marking a first for us in the Asia-Pacific region, we are very pleased to announce the start of operations at the CKD assembly plant in Thailand. This facility will allow the company to effectively meet the growing demand in the Asia-Pacific region and also become the hub for the rest of the Southeast Asian markets, Govindarajan added.

Thailand has been a critical market for Royal Enfield since the brand’s foray into the market in 2015, the company said, adding that it is now among the top five players in the midsize premium motorcycle segment in markets such than Thailand, Australia, New Zealand and Korea.

First publication: STI


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