Mid-size motorcycle maker Royal Enfield announced Thursday that it has launched a local assembly unit and a (completely destroyed) CKD facility in Thailand. It is the company’s third local assembly unit after Argentina and Colombia in Latin America.
The unit in Thailand, in addition to serving the local market, will serve as a distribution hub for all other Southeast Asian countries, including Indonesia and Vietnam, the company said in a statement. “To begin with, the plant will begin local assembly of the Himalayan, Interceptor 650 and Continental GT 650 models, starting this month,” the company said.
Thailand has been a critical market for Royal Enfield since the brand’s foray into the market in 2015, the company said, adding that it is now among the top five players in the midsize premium motorcycle segment in markets such than Thailand, Australia, New Zealand and Korea.
First publication: STI