Now Revel seems determined to seize this exemption in a way that regulators didn’t want. On Wednesday, Revel announced its plan for a carpooling service in part of Manhattan.
Revel CEO Frank Reig told CNN Business he plans to expand into other markets, but initially focused on New York, where the company is based. Revel’s business model disrupts the approach of ridehail giants Uber and Lyft. Revel drivers will be employees with benefits, and they will drive electric vehicles owned by Revel, rather than their own gasoline-powered cars.
“It’s just as much a slam dunk for the city administration and the [Taxi & Limousine Commission] as it can be, “Reig said.” In terms of city administration goals and TLC goals, and what they would like rideshare companies to do, we do it all.
The city is not convinced.
“TLC caps rental vehicles because supply already exceeds demand. The electric battery exemption is intended to encourage cars already licensed to go green, not flood an already saturated market, or deprive Manhattan’s yellow cab industry This carpool program deviates from the spirit of these rules, ”Aloysee Heredia Jarmoszuk, chairman of the New York Taxi and Limousine Commission, said in a statement.
The New York City Mayor’s Office told CNN Business that electric rental vehicles are still rental vehicles and the TLC has an obligation to protect the market.
Reig de Revel took on a more optimistic tone in an interview with CNN Business and spoke confidently about the service’s launch next month.
“We are exactly where we need to be in this process,” Reig said. “We have our basic license number, it was provided to us by TLC.”
A spokesperson for TLC called Reig’s wording “creative” and said applicants are assigned a number at the start of the application for administrative convenience, not as a milestone of progress on the application.
A spokesperson for TLC said Revel had an inaccurate interpretation of what was provided and said to him.
Reig told CNN Business that Revel was doing whatever the city administration and TLC wanted with the ridesharing companies. The TLC declined to comment on the allegation. Reig describes the Revel product as the “carpooling of the future”.
“We’re launching 100% electric vehicles. We’re actually employing New Yorkers rather than pushing asset depreciation, insurance risk, pushing it all down on New York residents trying to earn their money. life, ”Reig said.
Drivers will be paid a base wage of $ 15 per hour. Reig said he expects pay to be closer to $ 20 an hour after tips and bonuses.