Returned tourist market, a potential of 200,000 arrivals per year

Royal Air Maroc’s first Casablanca/Tel-Aviv flight aired on Sunday. This Monday, the national company took advantage of this flight to sign a codeshare agreement (CodeShare) with the Israeli company El Al. This new market could provide 200,000 arrivals and up to 1 million overnight stays by a Moroccan tourist sector.

The first direct flight of the Royal Air Maroc regular line dependent on Casablanca and Tel Aviv was broadcast on Sunday. A Moroccan delegation made up of economic operators and personalities from the world of culture was on board this inaugural flight in order to participate in a series of economic and cultural meetings with their counterparts received. “The effective launch of the new route will be at the rate of four frequencies per week initially, to quickly increase to five flights per week”, indicates the company. “We are happy to inaugurate this direct link to Tel-Aviv, the first in the history of the national company. Our Skytrax 4* quality of service is a real reference in the Africa and Mediterranean region”, declared for the occasion, Hamid Addou, CEO Royal Air Maroc.

Recall that the first commercial flight dependent on the two countries, carried out by the company Israir, landed in Marrakech on July 25, 2021, with, on board, a hundred triggered tourists, followed by another flight carried out by the company El Al . Royal Air Maroc and this Israeli company signed a Codeshare agreement yesterday in Tel Aviv. “We are delighted with this partnership concluded between the two official flag carriers of the two countries in the field of air transport, a great achievement achieved in a relatively short time since the conclusion of the Abraham Accords which made it possible to establish relations officials,” said Avigal Soreq, CEO of the Israeli company. “It is a necessary diversification which is added to the main sources of current arrivals of the Kingdom (France, Germany and Great Britain)”, explains to the “Matin”, Zoubir Bouhout, director of the Provincial Council of Tourism of ‘Ouarzazat. And for good reason, there is significant tourist potential and demand in this new market. Proof of this is “the number of Israeli companies having started to serve Morocco (3 so far) and the number of frequencies decided by RAM”, stresses Bouhout. Indeed, with a Moroccan diaspora estimated at 800,000 people, 50,000 to 80,000 Israelis visit the Kingdom annually. For this professional, this market should increase to 200,000 arrivals per year for a number of nights ranging from 800,000 to one million per year. The average expenditure by a tourist was around 950 dollars over the period 2012-2018.

The segments covered are those of family or religious tourism, leisure tourism, MICE (conferences, exhibitions and international fairs) and business travel. Remember that in just a few months, after the normalization of relations between the two countries, no less than 30 business partnerships have been signed between the two countries. High technology, textiles, health, renewable energies, agriculture and water are the main sectors concerned. Moreover, a Morocco-Israel Symposium on water, agriculture and fish farming which will deal with the theme “Advanced technologies to anticipate the challenges of tomorrow” starts Wednesday in the region of Agadir. The event, which ends on Thursday, is organized by the Morocco-Israel Chamber of Commerce and Industry in partnership with the Souss-Massa region.




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