Reliance Retail enters ultra-premium grocery segment with “Freshpik” in Mumbai
1 / 13
The launch of Freshpik marks Reliance Retail’s forays into the ultra-premium grocery segment in India and offers a wide range of food and drink products from select local and international destinations.
2 / 13
The range of foods offered at Freshpik includes basic foods; ingredients for international cuisines such as Italian, Thai, Japanese, Korean; a wide selection of breads, artisan cheeses, ice creams, frozen desserts and chocolates from local and international producers.
3 / 13
Freshpik also offers shopping concepts, many of which are being implemented for the first time in India. For example, the Wine Library offers world-class wines and an integrated tasting room where customers can try wines and beers of their choice, and even participate in appreciation and education sessions.
4 / 13
The store also has dedicated live kiosks from brands such as Mondelez’s “Cadbury Purple room”, where one can get personalized 3D printing on chocolates.
5 / 13
There is also a dedicated M & Ms corner, which offers a whole range of M&M products and allows customers to customize and choose the flavors of their choice.
6 / 13
Yogurt brand Epigamia also has a live “Yogurt Bar” in the store where consumers can get a bowl of fresh yogurt, a milkshake, and waffles.
7 / 13
PVR’s Popcorn Counter also offers fresh popcorn under the 4700BC popcorn brand in three flavors – cheese, caramel and barbecue, as well as a cotton candy pop-up.
8 / 13
There are also sections dedicated to exotic varieties of tea and coffee which one can also try and buy at the counter; a wide range of personal care products, including premium Ayurvedic and natural products; a plethora of kitchen accessories like cookware, serving utensils, and ready-made, ready-to-use gift options.
9 / 13
Most sections of the store also have an experiential factor like a live salad and sandwich counter, or the staples counter, where consumers can watch freshly made nut butter or nut milk.
ten / 13
The store also houses a Good For You section catering to the dietary preferences of health-conscious customers, and sections dedicated to non-dairy milk, keto, gluten-free, organic, vegan, and high-protein options.
11 / 13
Customers can also buy fresh fruits and vegetables with specially selected exotic and organic varieties and live microgreens. There is also a counter to buy jars of live herbs like cilantro, lemongrass, mint leaves to grow at home.
12 / 13
Freshpick offers an “omnichannel” service called “Personal Shopper” where customers can make a fast self-service checkout. The FRESHPIK app will also be available soon.
13 / 13
Freshpik will be open from 11:00 a.m. to 9:30 p.m. daily. All store members and delivery partners strictly follow COVID security protocols in the interest of customer and employee safety.
Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.