You’ve probably already learned from Reid Hoffman, whether it’s through his inventions, investments, or inspirational words. The entrepreneur is the co-founder of LinkedIn, a partner of Greylock and the author of a new book based on his successful podcast, Masters of Scale.
His busy past makes him full of interesting anecdotes and lessons, which is why we’re thrilled to see him back on the TechCrunch Disrupt stage which takes place next week from September 21-23. I’ll sit down with him to get his take on some of the biggest tensions entrepreneurs face today. Hoffman’s advice is often fueled by his raw conversations with top CEOs and tech founders. As I explained in my review of his new book, his words read like a well-networked mentor giving you a pep talk – so even if you don’t build a startup there will be some useful lessons to be learned. learn just by listening.
Here’s how it impacted my interview process, for example:
While the press was not a main character in the book, “Master of Scale” has already changed my perspective on how I interview the founders. Tristan Walker’s lessons made me want to ask more questions about the founders and their most controversial beliefs, rather than how they plan to spend their new round of funding. A note from Andrés Ruzo made me realize that a startup that makes too much sense can be comfortable reading, but it might not just be moonlight disturbing the world; in other words, go after startups that have too many seemingly silly ambitions – because they may be where the best progress and stories are made. Finally, it confirmed my belief that the best litmus test for a founder is whether he is willing to speak out about the challenges that lie ahead in an honest and humble manner.
OK, that’s all I’m suggesting. Join me at Disrupt, where I’ll put Hoffman in the hot seat, balance the merriment with a few cynical takes, and push him to explain what his inevitable next book is about. Purchase your TechCrunch Disrupt tickets using this link, or use promo code “MASCARENHAS20” for a small discount from me.