Rebranded Russian McDonald’s faces shortage of key ingredients – Reuters


The fast-food chain has removed fries from the menu and expects shortages to continue through the fall

Former McDonald’s restaurants, which reopened in Russia under a new name last month, removed fries from the menu following a poor potato harvest and supply chain issues.

Oleg Paroev, CEO of the company now called “Vkusno i Tochka” or “Just Tasty”, said major French fry producers were unwilling to supply the sanctions-hit country.

“What has happened now is that – due to well-known events – many foreign companies, I would even say all the major French fries producers, have refused to deliver this product to Russia”, he said in an interview with Russian business channel RBC TV on Thursday.

Paroev added that the factories of the two “friendly” and “hostile” belong to five or six large fries producers registered in hostile countries, which have therefore refused to supply Russia.


He also cited a shortage of the particular potatoes needed for French fries in Russia, adding that only a few companies are capable of processing potatoes for this purpose.

A wide range of Western companies have been forced to sever business ties with Russia, either due to public pressure or under threat of sanctions imposed on Moscow in response to its military operation in neighboring Ukraine.

McDonald’s, the world’s largest fast food chain, announced plans to close its restaurants in Russia and suspend all operations in March. In May, the giant agreed to sell its operations in the country to an existing licensee, Aleksandr Govor.

Russia’s first McDonald’s restaurant opened in central Moscow more than three decades ago. The company had outlets in 850 Russian cities, employed around 62,000 people and worked with hundreds of local suppliers.

McDonald’s has the right to take over its restaurants in Russia within 15 years.

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