Realworld has a big vision – Founder and CEO Geneviève Ryan Bellaire told me her goal is to “make adulthood”. And the New York-based startup has raised $ 3.4 million in seed funding to make it happen.
Apparently, this is something Ballaire struggled with on her own in her early 20s. Despite being a lawyer with an MBA, she said she found herself “just not prepared for all of this real world stuff” whether it was finding housing or health insurance – this at which I can certainly relate to.
“There is tons of content out there that can tell you to fill out this form to sign up for a credit card, but you don’t know what you don’t know,” she says. “There isn’t a single place that defines adulthood.”
At the same time, there are online services that can make certain aspects of adulthood easier – whether it’s Lemonade for insurance, Betterment for investing, or Zocdoc for doctor’s appointments. But again, finding these services and just knowing that you should be using them can be a challenge, so Bellaire said Realworld is supposed to serve as a “one-stop-shop”.
To do this, the startup has created more than 90 step-by-step playbooks, covering everything from budgeting to negotiating salaries. Bellaire said these are designed for Gen Z members just out of college and entering the workforce.
Of course, even if you are focusing on a specific age group, different people in their 20s will have different backgrounds, income levels, and challenges. Bellaire said the playbooks will customize their instructions to suit the user’s specific goals and circumstances, but she also argued that Realworld’s “starter pack” of 15 playbooks covers things every adult will need to manage under one. form or another, like creating budgets, finding an apartment and including income taxes.
The startup plans to release its first mobile app next month and its goal is to become Bellaire described as a “platform, market and community.” Playbooks are an important part of the platform and eventually Realworld could also include a marketplace for services that will help you achieve these goals as adults, as well as a community where users share their knowledge and skills. advice.
Realworld initially charged for access to its playbooks, but they are now available for free. Instead, Bellaire said the company could charge subscription fees for additional features and for “concierge-oriented assistance.”
“This is one of those issues where, if you do it right, you can have a huge impact, but you can also have huge financial success,” she added.
Looks like investors agree. Realworld had previously raised $ 1.1 million, and this new funding round was led by Fitz Gate Ventures, with participation from Bezos Expeditions (Jeff Bezos’ personal investment firm), Knightsgate Ventures, The Helm, Great Oaks. VC, Copper Wire Ventures, AmplifyHer Ventures, Underdog Labs, Human Ventures, and Techstars.
Amplifyher partner Meghan Cross Breeden noted that Realworld could “corner the market at important life stages,” not just for Gen Z right now, but for “every future step … long-term. adulthood, from buying a house to caring for a parent. . “